Abstract:
This study is especially based on organic food. The good and healthy factors of organic food have been discussed here. In
other hand the harmful facts of conventional food have been also described. Organic farming in India is growing too fast.
People are becoming concerned about healthy and non-healthy food items. Especially in urban area people are demanding
organic food in huge quantity. And it’s good for human, animal and environment. Organic farming is helping the
environment to recover. Reduce soil erosion, water pollution and helps to maintain environmental balance. And that’s how
human can make a good contribution to nature by organic farming. In this subject India is giving its 100% and being
successful every day. This study shows that organic food is helpful for disease prevention also. Organic food reduces risk of
many diseases. Many dietitions recommend organic food. It not only reduces the risk of diseases but also helps to be healthy.
The study describes health consciousness of human and their awareness about organic products. Having healthy foods and
knowing the good factors of organic products show that how much people are conscious about their health. It signifies their
awareness about organic foods also. The society is being possessive about the health factors. Many duplicate, bad standard
products are available in market. People want to purchase the health friendly products but being fooled by these duplicate
products. That’s why many studies have defined purchase intention. And have recommended to increasing the certification agencies for organic foods and products, to help people being known about which one is right and good for purchasing. By consume, farming and purchase organic products this world will be fully green and environment friendly soon.
