Browsing Journal Articles by Author "Ghorai, Sisir"

Browsing Journal Articles by Author "Ghorai, Sisir"

Sort by: Order: Results:

  • Awareness of Green Marketing in Preventing Pollution of Environment 
    Ghorai, Sisir; Sengupta, Shruti (International Journal of Advanced Research in Science, Communication and Technology IJARSCT, 2021)
    The earth and green are incessantly linked with each other. But in today’s world green has become a neglected object. As a result, earth’s own balance is disrupted; resulting in no one is getting relief from environmental ...
  • Exploring the Relationship between Attitude and Purchase Intention Towards Organic Food-does ‘Willingness to Pay’ Mediate the Effect? 
    Ghorai, Sisir; Sinha, Abhijit; Bag, Sudin (IITM Journal of Management and IT, 2021)
    The empirical study focuses on the market for organic food to identify the key factors that influence attitude of customers towards such products. Furthermore, it ascertains whether attitude has an influence on ...
  • A Study on Effects of TV Advertising on Children 
    Das, Mithun; Ghorai, Sisir; Basu, Sudip (International Journal of Research and Scientific Innovation IJRSI, 2018)
    Television becomes a National Phenomenon in India when on August 15, 1982; The National programme of Doordarshan was inaugurated. Presently television has come to occupy a central place in the lives of the people. TV, to ...
  • A Study on Impact and Awareness of Organic Food among Consumers 
    Ghorai, Sisir; Biswas, Isika; Dhara, Tanushree (Mukt Shabd Journal, 2020)
    This study is especially based on organic food. The good and healthy factors of organic food have been discussed here. In other hand the harmful facts of conventional food have been also described. Organic farming in India ...
  • Women Entrepreneurs: An Overview about Growth and Various Problem Faced by Them 
    Ghorai, Sisir; Sengupta, Shruti (International Journal of Research and Scientific Innovation IJRSI, 2020)
    Women constitute the family that leads to the society and Nations. In traditional Indian societies, they were confined to four walls. In modern society, they come out of four walls and to participate in the all activities ...

Search DSpace


Advanced Search

Browse

My Account