A Study on Effects of TV Advertising on Children

Abstract

Television becomes a National Phenomenon in India when on August 15, 1982; The National programme of Doordarshan was inaugurated. Presently television has come to occupy a central place in the lives of the people. TV, to a great extend, determines the rhythm of people’s life not only in towns but in villages as well. This anxiety is more about the growing up children. Young children whose basic personality structure is being formed spend a lot of time before TV. TV appears to compete with the traditional agencies of socialization such as family, school and religious organization. The chief socializing agency is, of course, the family which is supported by the school and the religious community. Parents who are charged with the responsibility of socializing the young are naturally concerned with the impact of TV may have on their words. The main purpose of the study is to focus on the effects of TV advertising on children.